There's millions of sport's websites, such as blogs, team sites, and official websites. There is no place you cannot go without hearing about sports which has began to spread to a worldwide scale. The way sport's are broadcasted and how news travels is even faster than worldwide news, in my opinion.
Agents communicate with players and coaches constantly. There are long streams of negotiating contracts, trade rumors, and player information. There is nonstop back and forth communication consisting of one continuous cycle from in-season play through every off-season. A sport's league may just be the most covered, talked about business in the world.
Look at the coverage of the NFL combine and the NFL draft. It goes so in depth to every player, where they rank, when they get drafted, who's team they go to, and how they will fit into that teams offense or defense. It's crazy how much news goes into simple events like this. There are perhaps millions of blog comments on who will get drafted where and there are thousands of videos of predictions. Then, when the draft finally arrives, it is covered everywhere. All over the internet and television, every selection to some people's cell phones even.
This is a berserk way to look at this example perhaps, but it's also just one sport. Additionally, football isn't even the most publicized sport either; worldwide, it hasn't even cracked the top ten. This just goes to show, how much is sport's publicized when you put all of them together?
You make a really good point here. There is so much sports publicity over the internet through numerous social networking sites. Sports has spread all over the world and it's become so easy to keep up with what's going on by just checking the internet.
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